![]() ![]() While many entrepreneurs have achieved a level of lean startup buzzword compliance, most do not know how to effectively conduct the kinds of interviews and experiments that will lead to the insights they seek (and need). Since Steve first penned The Four Steps to the Epiphanyin 2003 , thousands of startup teams have been “getting out of the building” with the intention of testing their minimum viable products (MVPs) in search of product/market fit. As Steve Blank would say, that’s a “big idea”. By securing customer feedback before building your product, you can dramatically increase the likelihood that you build products that customers actually want, and do it more quickly and cheaply. The lean startup turns this decades-old formula on its head. By the time you have built your product, you have fallen in love with it and likely become deaf to (negative) customer feedback, or you have sunk all your precious time and resources into something few people care about. Unfortunately, this “if you build it, they will come” approach almost never works. In my 16 years as a venture capitalist, I have observed countless teams write a business plan, build their product, and only after they built it, seek customer feedback. ![]()
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